Skip to main content

Priority One holds anniversary contest for dealers

Priority One Financial Services Inc. will commemorate its 25th anniversary in business by celebrating and honoring its dealer partners.

Through the years, Priority One has grown from one to 50 employees, and it provides finance and insurance managed services for hundreds of recreational dealers nationwide.

Priority One will be holding a contest throughout the year, and the dealer that sends the 25th funded deal every month will receive a prize. Prizes include an Apple iPad 2, a Keurig commercial coffee brewer and a 32-inch LCD TV.

“As we strive to excel in our industry we greatly appreciate the trust and confidence our dealers extend to us, and we wanted to show them how much we value their partnership and encourage them to celebrate with us all year long,” company president Heather Mariscal said in a statement.

In 1987, Lisa Gladstone founded Priority One by creating a concept that provides finance and insurance services for marine dealers to retail-finance their customers. In 2007 Priority One was acquired by Forest River Inc., a Berkshire Hathaway company, and it added other recreational dealers to its network.

Related

1_TRAVELIFT.COOP

Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.

1_JULY4

Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.

1_ORR.FUNDS

ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time

Norm#4

Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip

1_ASA.BOARD

ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.

1_EXEC.SEARCH

Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.

1_PULSE.PING.0630

DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.

1_PMMPODCAST

Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week