Priority One holds anniversary contest for dealers

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Priority One Financial Services Inc. will commemorate its 25th anniversary in business by celebrating and honoring its dealer partners.

Through the years, Priority One has grown from one to 50 employees, and it provides finance and insurance managed services for hundreds of recreational dealers nationwide.

Priority One will be holding a contest throughout the year, and the dealer that sends the 25th funded deal every month will receive a prize. Prizes include an Apple iPad 2, a Keurig commercial coffee brewer and a 32-inch LCD TV.

“As we strive to excel in our industry we greatly appreciate the trust and confidence our dealers extend to us, and we wanted to show them how much we value their partnership and encourage them to celebrate with us all year long,” company president Heather Mariscal said in a statement.

In 1987, Lisa Gladstone founded Priority One by creating a concept that provides finance and insurance services for marine dealers to retail-finance their customers. In 2007 Priority One was acquired by Forest River Inc., a Berkshire Hathaway company, and it added other recreational dealers to its network.

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