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Priority One Rebrands, Offers New Tools

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Priority One Financial Services, a full-service finance company for marine and RV dealers, recently unveiled a new brand and website with interactive tools for customers.

“We’re excited to have a brand that clearly articulates the quality, trust, innovation and excellence that our dealers receive in partnership with us,” Heather Mariscal, Priority One president, said in a statement.

The new website provides dealer resources and education and offers testimonials and stories of how dealers have found success with Priority One.

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Dealers visiting the site will find a dealer resource center, credit application and a suite of other tools.

“Over the last year, we released new tech and tools for our dealers to offer digital financing from application to delivery. The website is a big milestone in streamlining our identity across those platforms,” said Nicole Armstrong, vice president of sales & marketing.

Founded in 1987 and located in Saint Petersburg, Fla., Priority One Financial Services, a division of the Berkshire Hathaway company Forest River, offers finance and insurance solutions for marine, recreation, horse trailer and commercial equipment dealers. 

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