Priority One reports growth in dealer partners

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Priority One Financial Services reported the largest growth of new dealer partners in the history of the company during the first half of 2009.

The company, which represents more than 500 marine and RV dealers nationwide, signed four times more new dealer partners compared to the same period last year.

Priority One could not be reached for further comment or explanation of the data.

"In today's industry, we are seeing more dealers recognize the importance of having trained [finance and insurance] professionals serving their customers," said Heather Mariscal, president of Priority One, in a statement.

The company also attributes the recent growth to dealers seeking ways to lower expenses and increase profits.

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