Priority One Financial Services and Sea Tow are partnering to give their dealer networks' customers a free limited Sea Tow membership through the company's Sea Care program.
Upon the close of a new- or used-boat purchase with participating Priority One dealers, customers receive the membership, which offers unlimited free towing, jump-starts, fuel drops and other benefits.
New boats are eligible for a 95-day membership and used boats receive a 60-day membership.
"This is a win-win situation for everyone," said Gary Rademaker, strategic alliance director for Priority One, in a statement. "We are now able to provide our dealers with a hassle-free, value-added program that they can offer to their customers, while customers enjoy the security of Sea Tow."