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Priority One touts MRAA reward program

Priority One Financial Services said it awarded $15,000 to the Marine Retailers Association of the Americas members.

Finance and insurance outsourcing provider Priority One Financial Services said it awarded $15,000 to the Marine Retailers Association of the Americas members who are also Priority One dealer partners since the inception of the program in 2012.

As the endorsed F&I outsourcing provider of the MRAA, Priority One has provided MRAA members who partner with Priority One with $5 for every customer loan that Priority One facilitates. The BonusBucks are paid out on a quarterly basis. Since 2012, $15,000 have been awarded.

“We’re thrilled that this rewards program has been a success and has helped marine dealers move more units and earn more income,” Priority One vice president of sales and marketing Nicole Armstrong said in a statement.

Priority One also has provided MRAA members with services that include free training webinars related to F&I management best practices; seminars at several Marine Dealer Conference & Expos; a PCI compliance kit containing pertinent advice and forms necessary to remain compliant with federal regulations; and generic dealership operations forms to be downloadable from the MRAA Resource Center.

“The MRAA has had a great partnership with Priority One ever since we first built this relationship in 2012,” MRAA president Matt Gruhn said. “Not only does Priority One offer industry-leading F&I outsourcing services, but their team members genuinely care about our members and their businesses, and that can be seen through the numerous resources they offer, above and beyond the incredible BonusBucks program that has benefited our members so greatly.”

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