Skip to main content

Program offers marinas unique marketing opportunities

ActiveCaptain, an online forum for boaters, announced a new program designed to help marinas market to boaters.

ActiveCaptain Co-Op is a time-sensitive offer of discounts, special rates and free services that marinas can post to the 20,000 ActiveCaptain members.

Marina owners can turn on and off the offers whenever they want - possibly after only a few hours - to drive more business to them, the company says.

Unlike membership clubs, coupon offers or other ongoing discounts, a marina can utilize a co-op when business is slow and an extra discount can bring in more boaters. They can turn off co-ops on days when business is brisk, allowing them to maximize income.

Marinas pay nothing to create and display co-ops. They pay $1.99 when a co-op is actually used by a boater and the transaction has completed.

"The Internet's real power is its immediacy. News appears as it happens. Users communicate in real-time with comments and blogs. We're bringing marinas this power to market in real time to users on their boats in their immediate area," ActiveCaptain founder Jeffery Siegel said in a statement.

The program will go live April 12 on the ActiveCaptain Web site and is now accepting enrollment.

Click here for the full release.

Related

9_BREAKFAST

ABC 2022: A Full Schedule

The second day of the American Boating Congress included awards presentations, Capitol Hill sessions with lawmakers, an economic report, a state-of-the-industry address and statements from NMMA lobbyists.

1_GASPRICES

Gas Prices Soar to Record Highs

Oil supply concerns have lifted the average U.S. price of regular unleaded gasoline to $4.432 per gallon, according to AAA.

1_SEARAYWOMEN

All-Women Team Designs New Sea Ray

Parent company Brunswick Corp. said the achievement highlights its successes in promoting diversity in the marine workforce.

norm

Get Out Ahead of E15 Misfueling

With 15 percent ethanol-blended gasoline approved for summer use, “it’s déjà vu all over again.” Meanwhile, MRAA is offering a wealth of resources for dealers to get into the preowned market.

1_ABC

ABC Gets Underway in Washington, D.C.

The American Boating Congress opened yesterday, and NMMA outlined four pieces of legislation that are its top advocacy initiatives.

1_BENETEAUEARNS

Beneteau Reports Higher Boat Revenue, Flat Outlook

The builder said boat sales rose in the first quarter, with North American sales outperforming, but it did not change its full-year guidance.