Program offers marinas unique marketing opportunities

Publish date:

ActiveCaptain, an online forum for boaters, announced a new program designed to help marinas market to boaters.

ActiveCaptain Co-Op is a time-sensitive offer of discounts, special rates and free services that marinas can post to the 20,000 ActiveCaptain members.

Marina owners can turn on and off the offers whenever they want - possibly after only a few hours - to drive more business to them, the company says.

Unlike membership clubs, coupon offers or other ongoing discounts, a marina can utilize a co-op when business is slow and an extra discount can bring in more boaters. They can turn off co-ops on days when business is brisk, allowing them to maximize income.

Marinas pay nothing to create and display co-ops. They pay $1.99 when a co-op is actually used by a boater and the transaction has completed.

"The Internet's real power is its immediacy. News appears as it happens. Users communicate in real-time with comments and blogs. We're bringing marinas this power to market in real time to users on their boats in their immediate area," ActiveCaptain founder Jeffery Siegel said in a statement.

The program will go live April 12 on the ActiveCaptain Web site and is now accepting enrollment.

Click here for the full release.


Industry Partnerships

World Cat, Cutwater Boats, Nimbus and Italia Yachts all announce U.S. dealers, while William F. Miller & Associates represents Lucas Oil.