Bonnier Corp. acquired Trailer Boats and Powerboat from Ehlert Publishing Group Inc., a subsidiary of Good Sam Enterprises, and intends to move the brands online into its digital media platforms.
“Bonnier has been very aggressive in looking for new ways to deliver niche boating content to our audience. While we will not continue to publish Trailer Boats and Powerboat at their existing frequencies, we will explore special print issues and digital initiatives for the brands in the future,” said Glenn Hughes, group publisher of Bonnier’s marine titles, in a statement.
Print subscriptions of Trailer Boats and Powerboat will be fulfilled with the readers’ choice from Bonnier’s portfolio of marine publications, which includes Boating, Sport Fishing, Salt Water Sportsman, WaterSki, TransWorld Wakeboarding.
Ehlert Publishing Group/Good Sam Enterprises produces magazines, websites and events in several recreational niches, predominantly in the RV market.
According to Good Sam CEO Marcus Lemonis, “This sale is the best possible disposition for the Trailer Boats and Powerboat brands. Bonnier is the market leader in boating media and will service our former customers well. We will continue to focus more completely on expanding our leadership position in the RV market.”