Publisher rolls out boat-test multimedia - Trade Only Today

Publisher rolls out boat-test multimedia

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Boating magazine is launching BoatingLab, a testing facility that will deliver to boaters objective product-testing information across multiple media platforms.

Randy Vance heads the new project, and Kevin Falvey was promoted to editor-in-chief of the magazine, replacing Vance.

“This innovative project creates and distributes credible new information in print while distributing complementary promotional material through all digital media formats, including Web, apps and social marketing networks,” Vance said in a statement. “With a heavy emphasis on comparative gear testing, this is for readers who need to know what works best for them in and on their boats.”

Falvey has been senior technical editor of Boating since 1996. During his long career, he also has been field editor of The Fisherman and has contributed to Long Island Boating World, Newsday, On the Water, Offshore and Sarasota. He is the author of Falvey's Guide to Fishing Long Island and has won numerous writing awards.

Rejoining Falvey on the Boating editorial team is longtime marine journalist Pete McDonald, who was a Boating writer for 11 years, from 1998-2009. McDonald brings institutional knowledge and broad industry experience, thanks to his time at Boating and extensive freelance writing for titles such as Yachting, Salt Water Sportsman and Power & Motoryacht. His book, “The Blitz: Fly Fishing the Atlantic Migration, was released this year.

Boating is published by Bonnier Corp.

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