Pursuit Boats Expands

Author:
Publish date:
The Pursuit facility in Fort Pierce, Fla.

The Pursuit facility in Fort Pierce, Fla.

Fort Pierce, Fla.-based Pursuit Boats completed the first phase of an expansion with a new 182,000-square-foot site. The three-part project will increase the builder’s manufacturing space to 773,000 square feet when completed and allow it to expand production and its workforce to meet demand.

The company’s original site was 250,000 square feet, and parent company Malibu Boats announced plans for the expansion last year, with an estimated investment of $10 million to $15 million.

The flagship S 428 is scheduled to debut in October.

The flagship S 428 is scheduled to debut in October.

“Pursuit has been manufacturing our award-winning luxury fishing boats in Fort Pierce since 1983,” company president Bruce Thompson said in a statement. “We now have nearly 500 employees and are excited to open our doors to be able to hire more locals, help grow and train the workforce and increase economic development in our community.”

With the new manufacturing space, Pursuit is launching four new models this year. The S 268 and S 378 already have launched. The flagship S 428 is slated to debut next month. The fourth boat is scheduled to be unveiled later this year.

Related

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.