PWIA pushes rider safety campaign on social media

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The Personal Watercraft Industry Association is continuing its public safety commitment message, this time with a “Safe Rider” public service announcement that’s part of a social media awareness campaign that features daily safety tips, information and a month-long video contest focused on rider safety.

The trade group released the announcement July 4 on its Facebook and Twitter pages.

“Our mission is to promote a safe and enjoyable experience on personal watercraft,” PWIA executive director David Dickerson said in a statement. “Bringing the ‘Safe Rider’ campaign to boaters via video and social media will help us reach a broader audience with the message that PWC enjoyment and safety go hand in hand.”

Each contest participant will be entered to win prize packages from PWIA partners, including BRP, Kawasaki and Yamaha.

The PWIA’s social media awareness campaign builds on the June “Safe Rider” campaign launch in Lake Lanier, Ga., that featured a safety demonstration and a pledge by local supporters to ride safely this summer. Additional campaign elements will be introduced throughout the summer to remind riders to stay safe as they have fun on the water.

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