Skip to main content

PYI signs up with PR firm

Rushton Gregory Communications added PYI Inc. to its client roster.

PYI is a manufacturer and distributor of marine, boat, yacht and shipping equipment and supplies.

Under the terms of the engagement, Rushton Gregory will drive marketing efforts to build awareness for PYI and its brands, providing public relations services and strategic counsel for product launches and trade shows.

"We are thrilled to partner with PYI to elevate the awareness of its brands," said Andrew Golden, principal and co-founder of Rushton Gregory Communications. "We are very pleased to take the lead in PYI's public relations efforts and assist in the development and implementation of its worldwide marketing strategies."

Related

1_DOWDIVE

Boating Shares Suffer in Market Selloff

Major U.S. stock indices weakened yesterday, and recreational marine shares fared even worse on a percentage basis.

1_SCANIAFRANZKE

Scania Appoints President of U.S. Operations

Company veteran Jorg Franzke replaces Håkan Sterner, who is returning to Sweden.

norm

Promote Safe Boating Week; a Fishing Icon Passes

The May 21-27 observance takes on heightened importance with the thousands of newcomers to boating. Meanwhile, bass fishing lost a legend with the death of Ray Scott.

1_AZIMUTIBACKLOG

Azimut-Benetti Booked $2.1B in 2021 Backlog

The builder said new models and a “diversified product portfolio” drove sales growth to record levels.

1_IBEXAWARDS

Deadline Set for IBEX Innovation Awards

Organizers said entries for this year’s program must be completed by Aug. 16.

1_OCEANCRAFT

Ocean Craft Marine Announces New Sales Agent

The company said Capt. Andy Langesfeld will serve as Southeast sales agent and brand ambassador for its amphibious RIBs.

1_WEBASTORESULTS

Webasto Posts Losses in FY 2021, Q1 of 2022

Although overall sales are growing, the company said strategic investments and lower China revenue resulted in persistent losses.

1_YAMAHAZLOTNICK

Yamaha Names Marketing Manager for WaterCraft

The company said Leslie Zlotnick will oversee advertising, public relations, digital marketing and events.