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Q&A with Matt Gruhn


After a 16-year career as a journalist — in­clud­ing work as a sports reporter, then as an editor and publisher for consumer and trade marine publications — Matt Gruhn joined the Marine Retailers Association of the Americas as president in October 2011. He has since overseen its substantial growth in membership and staff. The larger network is an attribute that has been critical in navigating the covid-19 pandemic.

“We already had a very focused strategy, and so it has been natural to double down on our support of dealers when they need us most,” Gruhn says, adding that dealer engagement has been “off the charts.”

Last week, the MRAA issued a statement on systematic racism, calling the killing of George Floyd “an unjust, unfair and deplorable act of violence.”

The MRAA team said it would hold themselves accountable for making effective change and outlined a number of charities in was supporting to further these efforts. Their full statement can be read here.

A graduate of the University of Northern Iowa, Gruhn has been a member of the Minnesota Outdoor Recreation Task Force and the board of the Outdoor Recreation Roundtable. He is a lifelong outdoorsman who enjoys boating, fishing, hiking, camping and skiing with his wife, Allison, and their two children, Madison and Gabrielle.

Our full interview with Gruhn can be found here


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