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Quick Hits: August 13, 2020

The U.K. builder Fairline Yachts launched an online boat configurator for its F//Line 33. Users can choose, for example, interior and exterior colors and engines, and retail pricing is included with each addition. “It’s important that our digital portfolio meets the needs and demands of the online shopper,” Fairline head of marketing Miles Moorhouse said in a statement. “In the last six months, we’ve obviously seen a sharp increase in online customer interactions — even selling new boats from our online video tours. The fun, stylish and modern F//Line is a natural fit in the digital space, and as our product offer expands, so will our configurator.”

The Marine Industries Association of South Florida is supporting a blood drive on Friday organized by Yacht-Mate Products president and founder Sandy Hoekstra-Handrahan. The effort — to be held at MIASF’s headquarters in Fort Lauderdale — is being held to help meet the sharp spike in demand by area hospitals treating Covid-19 patients. “I wanted to find a way to help those impacted by this devastating pandemic,” said Hoekstra-Handrahan in a statement. Time slots can be reserved here. In addition, they organization will be collecting non-perishable food items for the Children’s Diagnostic & Treatment Center Bare Necessities patient pantry.


Year-End Tax Planning Guidance

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Mercury Marine to Open Ind. Distribution Center

The new 512,000-square-foot facility will help the manufacturer meet record consumer demand for parts and accessories. The company is also expanding production at its main campus in Wisconsin.

GM Invests $150 Million in Pure Watercraft

An interview with Pure founder and CEO Andy Rebele.

Sea Tow, Southport Boats Form “Peace of Mind” Partnership

Sea Tow’s Gold Card, which includes two years of coverage, will now come standard with new Southport models.

Yamaha Rightwaters Goes International

The conservation initiative becomes an international effort as Yamaha Motor Australia joins a cleaner-ocean campaign.

Perfect Timing

With all the new boats sold recently, it’s inevitable that a good percentage will wind up on the used market. MRAA has launched a Certified Pre-Owned Boat Program to help dealers strengthen this profit center.

A Boatbuilder in Congress?

Robert Healey Jr., of Viking Yacht Co., is running for a U.S. House of Representatives seat in New Jersey.

Monterey and Blackfin to Expand Operations

The company will add 50,000 square feet of manufacturing space to meet increased demand, creating 150 job opportunities.