Quick Hits: February 16, 2021


SeeDealerCost, the pricing guide for boats, outboards, RVs and powersports equipment, said it surpassed 50,000 listings. The site allows users to see differences between invoice and MSRP, and how features and options are priced. “We started this website because we did not want the customer to feel disadvantaged,” president Paul Crewe said in a statement. “We found experts in their fields and asked questions … and, most importantly, gather[ed] dealer price data. We realized that there was a great need for information on many kinds of large-purchase recreational vehicles and products.”

MarineMax chief revenue officer Chuck Cashman was re-elected to a second year on the International Yacht Brokers Association board of directors. MarineMax brokerage sales executive James Corts joins him on the board, the company announced. “It’s essential to have a voice in the industry that is extremely customer-centric. James Corts and I will work hard to be direct and consistent conduits to the voice of the customer,” Cashman said.

The International Council of Marine Industry Associations said the Leisure Marine Association of the Middle East and North Africa is now a full member. We are very proud and honored to become a member of such an esteemed, worldwide association as ICOMIA,” MENA chairman John Paul said in a statement. “We … look forward to being part of discussions on a global level to the betterment of the marine industry and are eager to learn about international best practices that may benefit all those that are active, regional leisure-marine participants, either from a business or an end-user perspective.”


Mustang Survival Hires PR Partner

Formidable Media will provide public relations for the safety gear and apparel manufacturer.

NMMA Reports Retail Trends for Cruising, Water Sports and Fishing Boats

A newly released section from its U.S. Recreational Boating Statistical Abstract shows record growth across these categories.

Smartgyro Expands Operations

The gyrostabilizer manufacturer moves to a larger facility and makes hires in anticipation of growth.

SmartPlug Adds Employee, Moves to Larger Facility

Andrew Lankford is named quality assurance engineer, while the move gives the company 40 percent more manufacturing space.

The Next Wavve

The smart-device-based navigation app expands functionality with real-time tide and current monitoring.

Dealers: Have You Added Service Staff?

This month’s Pulse Report survey addresses the service department. Take the survey here.

Brunswick Acquires Navico

The $1.05 billion acquisition adds the parent company of Lowrance, B&G, Simrad and C-MAP to Brunswick’s Advanced Systems Group.