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Quick Hits: February 19, 2021

Victory Marine of Miami was named the exclusive Robalo and Chaparral dealer in Costa Rica. “It was impossible not to be affected by the global [Covid-19] tragedy unfolding before us daily,” Orlando Hernandez, of Victory Marine Holdings, said in a statement. “Yet with dedicated focus and determination, we are now positioned to take full advantage of the coming economic resurgence.” Hernandez told Trade Only Today that distribution is largely expected to be along Costa Rica’s Pacific coast.

Level 5 Advertising created a customizable virtual boat show platform that debuted in the Cincinnati and Minneapolis markets. The goal was to “connect potential buyers to the boat they are looking for and the dealer that sells it,” the company said in a statement. And with many winter and spring shows canceled, dealers saw engaged buyers. “The Twin Cities Boat Show platform has helped us get off to the best start to a year in our company’s history,” said John Wooden of River Valley Marine in Red Wing, Minn. Level 5 plans to expand its digital events in new markets.

Related

TPG Adds to Marine Portfolio

The hospitality and marina management firm acquired Conanicut Marina and Taylor Point Boat Yard in Jamestown, R.I.

Trade Only Today Returns Jan. 18

The daily e-newsletter will not publish Monday, Jan. 17, in observation of Martin Luther King Jr. Day. We wish everyone a happy and safe holiday weekend.

ECONOMY REPORT: Omnipresent Omicron

The year closed with an uptick in consumer confidence, but the latest coronavirus variant threatens to derail progress

Mixed Reactions

Though generally positive about market conditions, many dealers report they won’t be attending boat shows.

Sportsman Boats Hires CFO

Greg House was previously chief financial officer with Sea Star Solutions and Dometic.

NMMA Reports Strong Boat Sales in 2021

Annual new powerboat sales are expected to exceed 300,000 units for the second consecutive year.

Lowrance Releases Software Update

The software release enables a new sonar feature and autopilot compatibility for Ghost trolling motors and Ghost-compatible MFDs.

Keeping the Sales Team Motivated and Sharp

Here are some strategies from the “Undisputed King of Motivation,” Zig Ziglar, for sales success before, during and after the transaction.

Retired CG Officer Joins Commonwealth PR

Chad Saylor, who served as a public affairs officer, is an account executive with the Virginia-based public relations and marketing firm.