Quick Hits: January 13, 2021


Yachts360 announced it is teaming with Sima Marine to expand into Ohio and the Great Lakes market. Founded in 1953, Sima Marine has been under the management of John Sima for more than 35 years. “John and his team … have a long history and knowledge of the Great Lakes market. They will be a valuable asset to not only our brokers, but the current and past clients of Sima Marine,” Yachts360 Group managing partner Justin Goins said in a statement.

Aluminum RIB manufacturer Highfield Boats added three dealers to its U.S. network: Erie Marine in Marblehead, Ohio; Datrex in Seattle, and Defender Industries in Waterford, Conn. “Highfield Boats has experienced record-setting sales growth in the U.S. market in 2020, even outpacing the aggressive growth target we set over the previous year,” Highfield USA general manager Tom Watson said in a statement. “We are delighted to welcome these three outstanding dealers aboard.”


Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

Changing Currents

E-mobility efforts remain centered outside of the U.S.

The Evolving Retail Culture

Finding new ways to connect with boaters.

Demand is Not Letting Up

Demand is not letting up, as 2020 tops 300K boat sales.

Focusing on Education

A seasonal break means staff training becomes paramount.

Phases and Stages

Anticipating the changes that lie ahead in 2021

Competition for Florida Yards?

Big plans for a Dominican hurricane hole.

Persuaded, a Communications Strategy

Assess, message, document and deliver FTW.

Using the 80/20 Principle for Your Next Marketing Win

The 80/20 principle: a bit of risk with tried-and-true tools.