Quick Hits: January 19, 2021


Princecraft Boats launched a Virtual Park that allows users to compare specifications and view photos and videos of more than 20 of its most popular models. “The concept was developed in response to many boat shows across the country switching to a virtual format in 2021,”director of marketing Jean-Philippe Martin-Dubois said in a statement. “Our goal was to mirror the in-person boat show experience, virtually, by providing an intuitive and enjoyable experience for our consumers to easily navigate and compare our most popular models.”

The European Boating Industry and International Council of Marine Industry Associations announced a partnership to develop nautical tourism and take on issues that affect the marine industry. Under the agreement, EBI will produce bimonthly newsletters that address its work in E.U. nations, as ICOMIA continues to provide technical and statistical data, as well as representing EBI’s initiatives on a global scale. “EBI and ICOMIA have a high overlap in their European membership. From the outset, we have been working on complementing each other’s work, rather than duplicating,” ICOMIA secretary-general Udo Kleinitz said in a statement. “This agreement is a step to implement better exchange of information and joint action.”

St. Peter, Minn.-based Alumacraft is celebrating 75 years in business with a video series that tells the story of the builder’s history featuring longtime employees, a third-generation dealer, a fishing guide and others. View the videos here. Visit Alumacraft’s virtual boat show here.


Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.