Quick Hits: January 20, 2021


The marine products under the ShoreMaster brand, which merged with HydroHoist in 2019 and acquired Neptune Boat Lifts late last year, have rebranded under the name Waterfront Brands. “Waterfront Brands’ vertical operational platform has been designed for growth. This will enable expansion into new markets, as well as provide further support and opportunities for our existing dealers, marine contractors and marinas,” Waterfront Brands CEO Don Hurley said in a statement.

After announcing earlier this year that an investment group had acquired a majority stake in the company, Boats Group added three brokerage sites to its online classified marketplace. BoatsandOutboards.co.uk and Boatshop24co.uk are based in England, and Boatshop24.com is a German-language site. “England and Germany are major boating nations and represent important markets in the global leisure marine industry,” Boats Group CEO Sam Fulton said in a statement. “Acquiring Friday Media Group’s leading online boating marketplaces was an attractive opportunity for us to widen our reach.”

Angling apparel manufacturer Gill Fishing retained the Colorado-based agency Rygr as an integrated marketing partner, supporting Gill across paid and earned media in the United States. “Rygr’s record in building young brands and delivering on creative, results-driven marketing ideas make them an ideal partner for Gill Fishing,” sales director Tom Houston said in a statement.



Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.