Quick Hits: January 21, 2021


Foul-release coatings manufacturer Propspeed announced the launch of a rebranding campaign, which will include new logos, an updated website, packaging, and updates to social media platforms collateral materials. “Our brand is a reflection of our people, and no matter who you talk to in the company, you will see the passion for our products, industry, customers and the ocean,” CEO Chris Baird said.

Fraser appointed Frédéric Dormeuil to its worldwide team as head of global partnerships, the company said in a statement. Dormeuil joins Fraser with years of experience in the yacht market, and brand and business development.

Kevin Coughlin was named vice president of sales and marketing for the Wichard Groupe, the century-old French supplier of sailing products under the brands Profurl, Sparcraft, Facnor, Lorima and Peguet. Coughlin was previously brand manager of New England Ropes. “Kevin brings tremendous experience to this key role, and we can’t wait to see the impact and leadership we know he will have on our business segments,” Wichard Group USA general manager Darryl Spurling said in a statement.



Star brite introduces Marine Descaling Fluid—a powerful, easy way to descale raw water-cooled systems using recirculation. It saves time, energy, and a lot of headache, allowing for a faster, cost-effective return-to-service for equipment.

NAW Elects 2021 Officers

Michael Medart of Medart Engine and Marine takes the helm as chairman of the National Association of Wholesaler-Distributors board.

Caterpillar Names Global Manager

Alex Berg will lead the manufacturer’s pleasure craft and yachting segment.

Nearly 320K Boats Sold in 2020

NMMA says new-boat sales are at their highest level in 12 years, with all powerboat segments up 8 to 22 percent.

‘Injection of Capital’ for Cox Powertrain

The British company said it will use the $16.7 million to expand operations and ramp up production of its CXO300 diesel outboard.

Groupe Beneteau Releases Preliminary 2020 Financials

Revenues were down 15.1 percent for the 16-month period that ended Dec. 31. A full report is due next month.

A Modern Twist on Word of Mouth

The supercharged power of user-generated content.