Quick Hits: January 8, 2021


After securing $37.5 million in Series A funding in December, e-propulsion outfit Pure Watercraft announced it acquired Minnesota-based electric pontoon builder Elux Marine. The acquisition gives Pure Watercraft a foothold in the largest per capita U.S. boating market. “As we begin our 2021 launch year, we know we need to be close to our customers,” Pure Watercraft CEO Andy Rebele said in a statement. “By acquiring Elux, we connect to a key boating market with a team that has established itself as a leader in launching electric boats.”

Sealants and adhesives manufacturer Sika Marine joined the Marine Retailers Association of the Americas as a Platinum partner. “We look forward to not only working with the MRAA and its members, but to increase the marine industries knowledge in our technology solutions in both boatbuilding and DIY boat repair,” Sika USA’s Mark Daniels, vice president, transportation and appliance and components, said in a statement. “Our experiences within the OEM side for adhesives, sealants, tooling and composites gives Sika Marine the edge for a vast range of applications.”


Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.