Quick Hits: July 27, 2020

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Jeanneau America tapped Atlas Yacht Sales as the exclusive distributor for its sail- and powerboats on Florida’s east coast. “With existing and successful offices in St. Augustine … as well as SailTime bases in St. Augustine, Fort Lauderdale and Miami, it was a natural choice,” Jeanneau America president Nick Harvey said in a statement. “With over 20 years of experience … Atlas Yacht’s expertise has added value for our current and future owners that we could not pass up.”

More boat owners chose the name Serenity than any other in 2019, picking up on a naming theme of relaxation, according to BoatUS. Another popular naming theme is music, with such names as names Flat Bottom Girl, Grateful Dad and Cool Change. “It’s always a challenge to decide on a boat name,” BoatUS public affairs vice president Scott Croft said in a statement. “However, after 28 years of offering a boat-name graphics service to our members, we’ve found that certain themes stand the test of time.”


Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.