Gill Fishing has partnered with a new sales agency, Jeff Robles & Associates, in Texas, California and Western U.S. states. The angling apparel-maker is seeking to expand its distribution and initiate growth in the sales agency’s 17-state territory by building brand awareness in the fishing and lifestyle markets, expanding its dealer base and establishing a presence in mass specialty retail. “The team at JRA has critical relationships with the dealers we need to make Gill a top brand in fishing apparel,” Tom Houston, sales director for Gill North America, said in a statement. “We aren’t reinventing the wheel with JRA. Jeff and his team spent the past few years growing a new brand in the fishing market into a multimillion-dollar business.”
Fort Lauderdale International Boat Show Opens Today
The show runs through Oct. 31, and organizers are hoping for a return to pre-Covid success.