Quick Hits: November 24, 2020


Bluewater Yacht Companies is expanding its footprint in Maryland, partnering with the South Annapolis Yachting Centre to complement its locations in Baltimore and Ocean City. The 52-year-old sales and service outfit will represent several brands at the new location on Spa Creek, including Regulator, Valhalla, Viking, Jarrett Bay and Princess. “This new Annapolis presence will enable us to provide concierge service to our sales clients while also offering service and support to all of our customers throughout the Chesapeake Bay area,” said BYC partner and service director Earle Hall in a statement. “This new partnership with South Annapolis Yacht Centre will mutually provide untold benefits for both organizations as we grow together.”

Ceramic coatings repel UV rays, salt and more, protecting these and other nefarious elements from penetrating a boat’s gel coat. The International Council of Marine Industry Associations — which lobbies on behalf of national marine associations with the goal of presenting a united voice to address industry issues — says that the yacht market has indicated a need for a comprehensive document on the use of ceramic coatings and has responded with its Ceramic Coating Yacht Industry Guideline. Utilizing a working group of paint professionals, shipyards, paint inspectors, ceramic manufacturers and more, the document provides “general guidance on application and warranty considerations, relevant information on in-service expectations and maintenance and, most importantly, proper guidance on the effective and safe removal of ceramic coating systems,” ICOMIA said in a statement. The document can be downloaded here.

Dubai-based Elcome International has been named as a distributor for European Navimeteo, a weather forecasting service with operation centers in Italy and the United Kingdom. The subscription-based marine service, which is designed for the commercial shipping, yachting, cruise ship, oil and gas, renewable and nearshore construction sectors, includes route planning, port forecasts, weather warnings and vessel monitoring. The service contains a human element by utilizing professional meteorology experts. “The Navimeteo agreement expands our growing portfolio of navigational and safety products and services,” said Elcome senior manager Kostaiantyn Matvieiev in a statement


Changing Currents

E-mobility efforts remain centered outside of the U.S.

Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

The Evolving Retail Culture

Finding new ways to connect with boaters.

Focusing on Education

A seasonal break means staff training becomes paramount.

Demand is Not Letting Up

Demand is not letting up, as 2020 tops 300K boat sales.

Phases and Stages

Anticipating the changes that lie ahead in 2021

Competition for Florida Yards?

Big plans for a Dominican hurricane hole.

Persuaded, a Communications Strategy

Assess, message, document and deliver FTW.

Using the 80/20 Principle for Your Next Marketing Win

The 80/20 principle: a bit of risk with tried-and-true tools.