Quick USA is rebranding with a new logo and soon-to-launch e-commerce site.
The company serves marine OEM and retail markets with windlasses, bow thrusters, water heaters, battery chargers, remote controls, lights and accessories.
The new logo focuses on the national colors of Italy, where Quick's global operations are based.
Quick USA's new e-commerce website will offer boat owners a direct connection to customer service, technical support and product portfolios and gives boat owners access to Quick products directly on the site.
"We continue to drive our product development teams to set the new quality standard and exceed customer expectations," Quick USA president Daniele Rizzo said in a statement. "Our new e-commerce channel is the culmination of listening to our customers. It will create a valuable tool for researching products and interacting with our company."