RBFF identifies ways to attract multicultural audiences
Findings reveal cultural differences between segments and ways to better engage these groups.
RBFF
The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.
RBFF program sent 60,000 boats back to the water in 2019
The effort has delivered almost $14 million back to states.
‘Does fishing have a future?’
The Wall Street Journal highlights RBFF’s 60 in 60 effort, while criticizing the lack of diversity in the sport.
RBFF teams with ESPN’s Jessica Mendoza for National Fishing and Boating Week
“We want to show people considering fishing that you don’t have to look like a stereotypical angler,” said an RBFF spokesperson.
More than $360,000 generated by MassWildlife campaign to retain anglers
RBFF says data is driving the success of its programs.
RBFF and Disney raise fishing awareness
Study shows that the partnership is capturing key audience segments.
MIAMI 2019: Industry associations sign agreement with NOAA to expand access
The federal agency wants to expand projects that would allow more access to boaters and anglers.
RBFF celebrates its 20th anniversary
The Recreational Boating and Fishing Foundation spearheaded efforts to increase participation among minorities and women.
VIDEO: RBFF wants businesses to engage during Hispanic Heritage Month
Though fewer Hispanics are fishing, those who do tend to be passionate about the sport.
‘Women Making Waves’ wins awards
The RBFF video promoting women anglers was cited in the GlobalTrend awards.
ASA President discusses ICAST and future of sportfishing
Glenn Hughes says member engagement will propel sportfishing into the future
Fishing TV launches World Fishing Day
Fishing TV, a video-on-demand platform for fishing content, is holding an inaugural World Fishing Day on June 23 in a bid to unite the angling community, bring new people into the sport, and highlight the positive influence angling has on people’s lives.
Fishing participation grows for second year
The Recreational Boating and Fishing Foundation announced that participation in fishing increased for the second consecutive year in 2017, with first-time participation growing more than 20 percent.
VIDEO: Women are focus of new angler recruitment campaign
The Recreational Boating and Fishing Foundation rolled out a new campaign designed to draw more women into the recreation, launching a video and new landing page today.
RBFF to hold marketing webinar focused on women
The Recreational Boating & Fishing Foundation is focusing on reach women with a targeted marketing campaign.
MIAMI: Fishing and boating industries need to talk to women
Women helped drive an 8.2 percent spike in fishing participation in the last five years, with 45 percent of new fishing participants being female last year.
RBFF to sponsor Miami International Boat Show
In February, the Recreational Boating and Fishing Foundation’s Take Me Fishing brand will sponsor the Progressive Miami International Boat Show where an estimated 100,000 boating enthusiasts will gather.
VIDEO: RBFF taps Fishbrain to make fishing more accessible
Fishbrain, an app and social network for anglers, has partnered with the Recreational Boating & Fishing Foundation to integrate new fishing intelligence features into the RBFF’s digital properties, including TakeMeFishing.org and VamosAPescar.org.
RBFF names three new board members
The Recreational Boating & Fishing Foundation said it has appointed three new members to its 24-member board.
RBFF partners with Open Angler to boost fishing and boating
The Recreational Boating and Fishing Foundation and Open Angler are partnering to increase participation in fishing and boating — ultimately working to achieve the RBFF’s goal of 60 million anglers in 60 months, or 60 in 60.
RBFF launches pilot locations to promote fishing in urban areas
The Recreational Boating and Fishing Foundation has launched pilot locations for its Take Me Fishing First Catch Centers in Pennsylvania and Texas.
RBFF partners with conservation group to promote urban fishing
The Recreational Boating & Fishing Foundation said it has a new partnership with the Union Sportsmen’s Alliance that will allow the USA to leverage the Anglers’ Legacy brand and mission in the development and promotion of urban fishing events.
RBFF names new vice president
The Recreational Boating and Fishing Foundation named Dave Chanda as its vice president of state agency engagement.