The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.
Findings reveal cultural differences between segments and ways to better engage these groups.
The effort has delivered almost $14 million back to states.
“We want to show people considering fishing that you don’t have to look like a stereotypical angler,” said an RBFF spokesperson.
RBFF says data is driving the success of its programs.
The federal agency wants to expand projects that would allow more access to boaters and anglers.
Though fewer Hispanics are fishing, those who do tend to be passionate about the sport.
Glenn Hughes says member engagement will propel sportfishing into the future
Fishing TV, a video-on-demand platform for fishing content, is holding an inaugural World Fishing Day on June 23 in a bid to unite the angling community, bring new people into the sport, and highlight the positive influence angling has on people’s lives.
The Recreational Boating and Fishing Foundation rolled out a new campaign designed to draw more women into the recreation, launching a video and new landing page today.
Women helped drive an 8.2 percent spike in fishing participation in the last five years, with 45 percent of new fishing participants being female last year.
Fishbrain, an app and social network for anglers, has partnered with the Recreational Boating & Fishing Foundation to integrate new fishing intelligence features into the RBFF’s digital properties, including TakeMeFishing.org and VamosAPescar.org.