The Recreational Boating & Fishing Foundation is a nonprofit organization whose mission is to increase participation in recreational angling and boating. The foundation developed the Take Me Fishing campaign to create awareness around boating, fishing and conservation, and to educate people about the benefits of participation.
Key findings from a Recreational Boating and Fishing Foundation study show how new boaters and anglers are coming to the sport in record numbers.
Reflecting the influx of new participants, a joint RBFF, NMMA and MRAA survey is aimed at prioritizing retention efforts.
The boating and fishing industry worked together to leverage the health benefits of both activities during the pandemic.
Findings reveal cultural differences between segments and ways to better engage these groups.
The effort has delivered almost $14 million back to states.
The Wall Street Journal highlights RBFF’s 60 in 60 effort, while criticizing the lack of diversity in the sport.
“We want to show people considering fishing that you don’t have to look like a stereotypical angler,” said an RBFF spokesperson.
RBFF says data is driving the success of its programs.
Study shows that the partnership is capturing key audience segments.
The federal agency wants to expand projects that would allow more access to boaters and anglers.
The Recreational Boating and Fishing Foundation spearheaded efforts to increase participation among minorities and women.
Though fewer Hispanics are fishing, those who do tend to be passionate about the sport.
The RBFF video promoting women anglers was cited in the GlobalTrend awards.
Glenn Hughes says member engagement will propel sportfishing into the future
Fishing TV, a video-on-demand platform for fishing content, is holding an inaugural World Fishing Day on June 23 in a bid to unite the angling community, bring new people into the sport, and highlight the positive influence angling has on people’s lives.
The Recreational Boating and Fishing Foundation announced that participation in fishing increased for the second consecutive year in 2017, with first-time participation growing more than 20 percent.
The Recreational Boating and Fishing Foundation rolled out a new campaign designed to draw more women into the recreation, launching a video and new landing page today.
The Recreational Boating & Fishing Foundation is focusing on reach women with a targeted marketing campaign.
Women helped drive an 8.2 percent spike in fishing participation in the last five years, with 45 percent of new fishing participants being female last year.
In February, the Recreational Boating and Fishing Foundation’s Take Me Fishing brand will sponsor the Progressive Miami International Boat Show where an estimated 100,000 boating enthusiasts will gather.
Fishbrain, an app and social network for anglers, has partnered with the Recreational Boating & Fishing Foundation to integrate new fishing intelligence features into the RBFF’s digital properties, including TakeMeFishing.org and VamosAPescar.org.
The Recreational Boating & Fishing Foundation said it has appointed three new members to its 24-member board.
The Recreational Boating and Fishing Foundation and Open Angler are partnering to increase participation in fishing and boating — ultimately working to achieve the RBFF’s goal of 60 million anglers in 60 months, or 60 in 60.