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RBFF and Disney raise fishing awareness

Partnering with Disney to get more kids interested in fishing seems like a natural.

Partnering with Disney to get more kids interested in fishing seems like a natural.

The Recreational Boating & Fishing Foundation is working with Walt Disney World Resort and Disney Media Networks with media placements across a variety of properties and on-resort branding. A study completed by Kantar Millward Brown in partnership with Disney Advertising Sales showed that the partnership is working.

According to the RBFF, the report found that the partnership is engaging a diverse audience across a variety of age, gender and ethnic groups. The partnership increased awareness, brand favorability and intent to visit TakeMeFishing.org.

“When we first began our strategic alliance with The Walt Disney Company, we knew that aligning with such a strong brand would raise awareness of our brand to new levels,” Frank Peterson, RBFF president and CEO, said in a statement. “Disney’s audience is well-aligned with who we want to bring to the water for fishing and boating experiences and our shared corporate values make this a perfect pairing. This study further validates our original motivations for working with Disney and excites us for what’s to come.”

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