Get on Board, the Recreational Boating and Fishing Foundation, National Marine Manufacturers Association and Marine Retailers Association of the Americas campaign to grow fishing and boating, received a Bronze Anvil award of commendation from the Public Relations Society of America and a Gold Circle merit award from the American Society of Association Executives.
"When the pandemic hit, our team had to quickly pivot and adjust our campaign and PR strategy for 2020,” Stephanie Vatalaro, RBFF senior vice president of marketing and communications, said in a statement. “Working in partnership with NMMA and its Discover Boating campaign and MRAA, we made it happen. And to be honored by PRSA and ASAE is a true testament to the perseverance, passion and proficiency of our team.”
The PRSA Bronze Anvil Awards honor public-relations tactics that contribute to the success of overall campaigns. In the media relations for nonprofit organizations category, the Get On Board campaign was joined by the Home Depot Foundation and the American Heart Association.
In the ASEA Gold Circle Awards, which recognize excellence, innovation and achievement in association and nonprofit marketing and communications, Get On Board was one of three campaigns to receive a merit award in the media/public relations category.
Earlier this year, the Get On Board campaign also was nominated for the National PRWeek US Award, the communications industry’s highest honor, in the category of best in arts, entertainment, sports and media.
Watch the RBFF video here.