Skip to main content

RBFF celebrates its 15th anniversary

The Recreational Boating and Fishing Foundation is celebrating its 15th anniversary.

The group, whose mission is to increase participation in recreational boating and fishing and increase public awareness of the need to protect aquatic resources, is taking a look back at some of the major milestones it has achieved during the past decade and a half.

“I’m proud to say that RBFF has accomplished a great deal in the last 15 years, and we couldn’t have done it without the support of our federal, state and industry partners,” RBFF president and CEO Frank Peterson said in a statement. “Certainly, we have many things to celebrate, but our journey to increase participation in boating and fishing has only just begun.”

Perhaps most notable is the foundation’s Take Me Fishing campaign, which has seen increasing success in reaching potential anglers year over year. Last year, Take Me Fishing made 1,219,146 referrals from its website to online state fishing license pages, up 11 percent from the previous year. There have been 1.5 million queries performed on the Take Me Fishing Boat Ramp App. The campaign has 185,468 fans on social media channels and referred 109,224 people to state boat registration pages last year, up 18 percent from the previous year.

This summer, Take Me Fishing said it was partnering with the Walt Disney World Resort and Disney Media Networks to encourage children and families to connect with nature through boating and fishing.

“RBFF has come a long way since it was established in 1998,” Peterson said. “And we have managed to keep up with the rapidly changing trends in technology and demographics by continually optimizing our programs and products. We’ve developed innovative online assets to deliver boating and fishing information to the consumer where and how they want it. We’ve worked closely with stakeholders to build tools that support our efforts to grow the sport, and developed critical partnerships with state agencies to increase fishing license sales, boat registration renewals and funds for state conservation projects.”

Click here for the full release.


Leadership Summit 2021

On September 27th, 2021, Soundings Trade Only hosted a Leadership Summit led by business executive and Chairman of Thinkshift, Dr. Balaji Krishnamurthy.

Retail in Times of Consolidation

Our monthly Pulse Report survey asks dealers if mergers and acquisitions have affected any of the brands they carry. Take the survey here.

Rollick Expands Leadership Team

The marketing and technology company named a chief financial officer and head of dealer solutions.

Vision Marine Moves Toward Mass Production

The company partnered with McLaren Engineering to manufacture its E-Motion 180E electric outboard and powertrain system.

Fort Lauderdale International Boat Show Opens Today

The show runs through Oct. 31, and organizers are hoping for a return to pre-Covid success.

Non-profit Takes Aim at Access

Families for Boating works with community advocacy groups to help curb regulatory threats to on-water activities.

Garmin Reports 25 Percent Q3 Growth for Marine

The electronics manufacturer says demand for plotters was the primary driver.

Polaris Reports Flat Q3

Though boat sales were up 18 percent, demand in the company’s other segments was hindered by a lack of product availability, driven by supply-chain issues.