RBFF creates donation program to fund campaign


The Recreational Boating & Fishing Foundation has announced a new donation program for its national Take Me Fishing campaign.

The program, featured on RBFF.org and TakeMeFishing.org, helps fulfill one of RBFF's goals to generate program income outside of its federal funding. This goal, set by the Sport Fishing and Boating Partnership Council, will contribute to the foundation's mission of increasing participation in boating and fishing.

"The Take Me Fishing campaign benefits our industry by giving boaters and anglers of all ages and experience levels the tools they need to learn, plan and equip for a day on the water," said RBFF President and CEO Frank Peterson, in a statement

"This donation program is a great opportunity for additional program income to increase participation, award additional grants for youth education and contribute to conservation efforts across the country," he added.

TakeMeFishing.org, the centerpiece of the campaign, is a comprehensive boating and fishing Web site that earned national recognition in 2009 with three awards, and the site's social network 'Fishington' was recognized as a Webby Award Honoree.