RBFF elects new board chairman


The Recreational Boating & Fishing Foundation announced Michael Cassidy as the organization's new board chairman.

Cassidy, who currently serves as group publisher for the North American Media Group, has been on the RBFF's board of directors since 2007 and has more than 30 years of sales and marketing experience in the fishing and outdoor recreation industry.

“It's an honor to have been asked to serve as chair of the RBFF board,” Cassidy said in a statement. “Participation in boating and fishing is critical to the industry and to state conservation efforts that benefit from boat registrations and fishing license sales. I look forward to a productive and exciting time as we focus on further customizing and refining RBFF's programs and products that engage consumers in the sport.”

Prior to the North American Media Group, Cassidy was with The Walt Disney Co. as its senior director of sales and sponsorship fulfillment for the ESPN Outdoors and BASS franchise. He serves as a delegate representing the United States at the CIC International Council for Game and Wildlife Conservation and sits on the board of directors for the Bonefish and Tarpon Trust.

Cassidy succeeds The Hammond Group chairman and CEO Ken Hammond.

Other new officers elected in January include:

• Vice chairman, Chris Berg, BRP U.S. (Outboard Engine Division)

• Secretary, Mike Hebert, Texas Marine

• Treasurer, Gregg Wollner, Normark Corp.

    RBFF also recently announced that two new members were appointed to its board by the Sport Fishing and Boating Partnership Council: Chris Edmonston, BoatUS Foundation, and Kevin Hunt, Mississippi State University.


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