RBFF honored for Hispanic marketing campaign

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The Recreational Boating & Fishing Foundation’s Hispanic-focused “Vamos a Pescar” campaign website received two 2014 W3 Silver Awards from the Academy of Interactive and Visual Arts.

VamosAPescar.org was honored for excellence in the general website and mobile website categories. This year’s competition received more than 4,000 entries from organizations across the globe.

“We’re thrilled to receive these awards from W3,” RBFF president and CEO Frank Peterson said in a statement. “It’s great to see our efforts to engage the Hispanic community being recognized as we aim to grow participation in fishing and boating among all Americans, generating important funds for state conservation efforts.”

VamosAPescar.org received the award in the mobile website category for its use of responsive design format, which allows it to be scalable to mobile devices.

The General Website-Lifestyle award honors websites that feature special interests and lifestyle advice. The Mobile Website–Education award honors mobile websites that provide educational materials for individuals and families.

Launched in April, VamosAPescar.org is a one-stop resource for Hispanic boaters and anglers to learn, plan and equip for a day on the water. The site is part of a larger campaign the RBFF launched to engage the rapidly growing Hispanic community in boating and fishing.

In addition to VamosAPescar.org, the campaign includes Spanish-language advertisements and experiential marketing. RBFF stakeholders are encouraged to use free Spanish-language resources available in the Take Me Fishing Resource Center.

The W3 Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning websites, marketing programs and video work created for the web. A complete list of W3 award winners is available at www.w3award.com.


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