Alabama resident Donna Jo Fleming has won the #FirstCatch sweepstakes, which the Recreational Boating and Fishing Foundation organized as part of its Take Me Fishing campaign.
The grand prize is a 2015 Ranger Z521c rigged with an Evinrude E-TEC G2 250 H.O.
The Instagram- and Twitter-based sweepstakes encouraged users to share photos and videos of their first catch.
Fleming, who has 15 grandchildren, fishes regularly for bass near her home in Cullman County. She and her husband submitted photos during the contest of fish they had caught in a nearby pond. She will take delivery of her boat today at Airport Marine in Alabaster, Ala.
“When they contacted me saying that I won, I didn’t believe it,” Fleming said in a statement. “The week I found out was also the week of my 60th birthday, and it was a gift I was not expecting. Fishing has been a part of my family for a long time, and this will be an exciting new adventure for us.”
The #FirstCatch sweepstakes kicked off the launch of #FirstCatch, an initiative that Take Me Fishing developed as a way for people to come together as a community and share the joys of fishing and boating.
“#FirstCatch celebrates boating and fishing’s unparalleled ability to unite and entertain a multigenerational audience,” RBFF president and CEO Frank Peterson said. “Since boating and fishing can be enjoyed while alongside friends and loved ones, the sport is known to create lasting memories and also helps contribute to aquatic conservation efforts. #FirstCatch creates a platform to share and reflect on these types of unforgettable experiences.”
“We’re very happy for Donna Jo and proud to be the grand-prize engine for Take Me Fishing’s #FirstCatch sweepstakes,” said Chris Berg, director of marketing and strategic planning for Evinrude. “Donna Jo and her family are guaranteed a lifetime of memories with this incredible boat-and-engine package. We’re looking forward to seeing her #FirstCatch aboard her Evinrude-powered Ranger on Instagram soon.”