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RBFF partners with Open Angler to boost fishing and boating

The partnership is designed to get children and adults to fish.

The partnership is designed to get children and adults to fish.

The Recreational Boating and Fishing Foundation and Open Angler are partnering to increase participation in fishing and boating — ultimately working to achieve the RBFF’s goal of 60 million anglers in 60 months, or 60 in 60.

The partnership will use Open Angler’s digital fishing charter reservation tools to engage youths and young adults in fishing.

“By now it’s very clear that achieving 60 in 60 will require adoption by all facets of the fishing and boating industry,” RBFF president and CEO Frank Peterson said in a statement. “That’s why this new partnership with Open Angler is so exciting.

“It provides us with valuable new data for the Places to Boat and Fish Map and targets a promising group of new angling recruits, providing a quality fishing experience with the potential to create lifelong anglers,” Peterson said.

Through the partnership Open Angler will bring one-click search access to the Places to Fish & Boat Map, providing anglers with access to thousands of fishing trips around the United States, a resource for where and when to go fishing and a way to find and book the fishing trips.

“This is a huge win for the sportfishing industry; it marks one of the first major partnership opportunities to bring digital reservations and online booking to the community, making it easier to get more people on the water with reputable guides and charter operators,” said Alicia Aloe of Open Angler. “RBFF’s work is paving the way towards a more positive future for our industry, and we have no doubt this partnership will continue to further enhance those efforts.”



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