RBFF plans webinar on Hispanic campaign

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The Recreational Boating and Fishing Foundation scheduled a webinar to discuss its upcoming campaign designed to introduce Hispanic-Americans to fishing and boating.

The webinar, “An Inside Look at RBFF’s Hispanic Campaign,” will be held at 2 p.m. on April 24.

RBFF president Frank Peterson will highlight the audience research and ad campaign components, the next steps for the campaign in 2014 and beyond, and discuss the marketing resources, such as photos and public service announcements, that will be available to stakeholders who want to reach the Hispanic market.

Vamos a Pescar, which is launching in just a few weeks, is the RBFF’s new Hispanic marketing campaign. It will start as a pilot in Florida and Texas and expand nationwide in a couple of years to reach the quickly growing U.S. Hispanic population.

Utilizing the latest technology available, the campaign website was developed in responsive design.

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