Publish date:

RBFF program brings more than 50,000 boats back to the water

rbff

The Recreational Boating & Fishing Foundation’s Boat Registration Reactivation Program enticed 50,462 boat owners with lapsed registrations to renew their registration and get back on the water.

“For years, our Boat Registration Reactivation Program has successfully brought lapsed boaters back to the sport,” said RBFF president and CEO Frank Peterson in a statement. “With fishing being the number one activity done from a boat, the return on investment and impact on conservation funding make this program a no-brainer.”

More than 600,000 letters were sent to owners of lapsed boats in 19 states, resulting in 50,462 registrations. This drove program revenue to nearly $1.9 million and an estimated $145,000 in additional revenue from the Sportfish Restoration and Boating Trust Fund.

The Virginia Department of Game & Inland Fisheries has long been a participant in the Boat Registration Reactivation Program.

“We were excited to partner again this year with RBFF to try and welcome lapsed boaters back to the water in Virginia,” said Virginia DGIF executive director Bob Duncan. “DGIF values boaters as a key constituent in supporting Virginia outdoor recreation, and being able to keep them active is important. By leveraging RBFF’s marketing resources and expertise with our own, we have been able to realize real success every year.”

Over the entirety of RBFF’s Boat Registration Reactivation Program, $11,723,086 in revenue has been brought in from 321,672 boats being re-registered.

Response rate for the 2018 program was 8.76 percent, well above the direct mail benchmark of 3 percent, according to McCarthy & King. The program that is 100 percent funded by RBFF.

Related

Suntex Acquires Tampa Area Marina

The Marinas at Little Harbor, with slips and drystack storage, is in a resort community that’s being developed in Ruskin, Fla.

Littelfuse to Acquire Carling Technologies

The $315 million transaction is expected to close in the fourth fiscal quarter.

Boat Sales and Fraud

Boat History Report has tracked a 123 percent increase in fraud on the preowned-boat market since the pandemic buying spree began.

Avoid Cutoff Confusion

Dealers should familiarize themselves with a new law requiring engine cutoff switches so they can inform their customers. Meanwhile, a new program puts Ohio youth in kayaks to learn about the importance of the Great Lakes.

Wave Wifi MNC1250

Wave WiFi’s new Dual Band Marine Network Controller with SIM-activated cellular system (MNC1250) distributes fast reliable internet onboard. It can be connected to any internet source and transmits both 2.4 and 5GHz AP signals for speed and reliability. Gigabit ports provide fast throughput and Wave’s proprietary Graphic User Interface makes it easy to set up and operate.

OneWater Acquires T-H Marine

OneWater Marine purchased the Huntsville, Ala.-based P&A provider for around $185 million.

Groupe Beneteau Acquires Starfisher

The Portugal-based yard builds powerboats from 25 to 35 feet and was doing subcontracting work for the group.