RBFF releases new fishing guide

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The Recreational Boating & Fishing Foundation has a new “Take Me Fishing” marketing guide to help stakeholders promote boating and fishing.

The customizable marketing materials, which feature a "wood grain" background and icons for boating, fishing, family and conservation, were redesigned to incorporate the new look and feel of the national “Take Me Fishing” campaign and Web site. The materials are free and include broadcast, print and electronic templates that can be used throughout the year.

"Our goal is to energize more participants to boat and fish and introduce families to a lifetime of outdoor recreation because we know that increasing participation in boating and fishing ultimately funds conservation projects through fishing license sales and the purchase of tackle and motorboat supplies,” said RBFF president and CEO Frank Peterson in a statement.

The “Take Me Fishing” campaign images are available as high resolution TIFF files for print-quality production or as low-resolution JPEGs for Web site use.

To request the new “Take Me Fishing” marketing materials, visit www.rbff.org. CDs will be available in August. To request a CD, send an e-mail to marketing@rbff.org with your name, phone number and organization.

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