Skip to main content

RBFF reports latest marketing campaign numbers

The Recreational Boating and Fishing Foundation announced that its state marketing programs continue to positively affect state fishing license sales and boat registrations.

Forty states participated in the 2013 Fishing License Marketing Program, now in its sixth year, sending out 2.71 million direct mail pieces. Results reveal that 229,310 licenses were sold and more than $4.6 million was generated in gross program revenue.

Nineteen states participated in the second year of the Boat Registration Marketing Program, sending out more than 588,000 direct mail pieces. Through the program, 48,011 boat owners were drawn to reregister their boats, leading to nearly $1.7 million in gross program revenue.

The fishing and boating programs achieved strong response rates of 7.34 and 9.52 percent, respectively, well above the U.S. average response rate of 4.4 percent for print direct mail, according to the Direct Marketing Association.

Participating state agencies also are expected to benefit from an additional $1.3 million for both programs from the Sport Fish Restoration and Boating Trust Fund, in addition to the revenue gained through partnering with RBFF on the programs.

“We are pleased that both programs continue to see positive results,” RBFF president and CEO Frank Peterson said in a statement. “These programs help us meet our mission to increase participation in fishing and boating and help fund critical state conservation efforts, ensuring our aquatic resources can be enjoyed for years to come.”

Although each program is continually evolving to best connect with anglers and boaters, the RBFF’s main focus is on expanding both programs to maximize results and continue to bring thousands of boaters and anglers back onto the water.

In addition to the state marketing programs, the RBFF drives consumers to the license and registration pages on state agency websites. During fiscal 2013, drove more than 1.2 million referrals to state fishing license pages and nearly 110,000 referrals to state boat registration pages.



ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.


Who, Not How

Sometimes, to solve a tough problem, you need to get a different person in the room.


NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.


Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.


Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.


Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.


NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.


DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.


EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.