The Recreational Boating & Fishing Foundation will launch its campaign to engage Hispanics in boating and fishing on April 1.
A five-year outreach plan begins with a pilot in Florida and Texas that includes a new Spanish-language microsite; digital, social and traditional media; and 15 events.
To ensure stakeholders are benefiting from its work, the RBFF has produced a webinar, “Engaging the Hispanic Audience: Insights to Actions,” that defines the Hispanic opportunity for the industry.
The RBFF said research has shown that the nation’s 52 million Hispanics are under-represented as anglers, lack participation as boat owners and are generally unaware of aquatic conservation or preservation practices.
The RBFF also said:
• Hispanics represent 38 percent of the population under age 18 in the top 10 U.S. Designated Market Areas.
• Growth is now coming from births, not immigration; one of every four babies born in the United States is Hispanic.
• With an estimated $700 billion in shopping power, Hispanics are big business.