RBFF survey: Boaters unhappy with retail experience


A “Mystery Shopper”survey by the Recreational Boating and Fishing Foundation showed that boating retail stores scored an average of 75 percent on customer satisfaction, lower than the 80 percent average in retail specialty stores.

RBFF’s Mystery Shopper Study targeted big-box, sporting goods, outdoor specialty and family-owned fishing stores, along with chain and family-owned boat retailers in the Houston, Dallas, Orlando, Tampa and Miami markets.

Stores were judged on first impressions, greetings, effective assessment of the shopper’s needs, the overall sales process, closing the sale, product presentation and overall impressions. Shoppers represented all experience levels and consisted of three main customer groups: single females, Hispanics and traditional “non-Hispanic” families.

“It’s critical for customers to have a positive experience to keep them engaged in boating and fishing and coming back to the sport year after year,” RBFF president and CEO Frank Peterson said in a statement. “This study should help boating and fishing retailers and state agencies alike see the incredible potential to improve the retail experience. That can go a long way in retaining customers in boating and fishing, and sustaining our aquatic natural resources for future generations.”


The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.

German Superyacht Yard Files for Bankruptcy

Nobiskrug cited a lack of orders, the Covid-19 pandemic and other factors in its decision to start the proceedings.

West Marine Acquired

The private-equity firm L Catterton will take a controlling interest in the retailer’s ownership.

Kicker Supports Two Events on Lake Havasu

The marine audio company will take part in the performance-boat events Super Cat Fest West and the Desert Storm Poker Run this weekend and next.

Bay Bridge Show Starts Tomorrow

The combined sail- and powerboat show runs through Sunday in Stevensville, Md.

Brunswick Corp. Arranges Covid-19 Vaccinations

The marine-industry conglomerate aims to protect employees and their communities against Covid-19.

Kadey-Krogen Announces New Ownership Structure

This summer, the builder and its new investor plan to reveal a five-year innovation and strategic plan.

What is America’s Finest Harbor?

Online voting is open in the US Harbors competition for the best U.S. harbor.

Bruce Van Wagoner to Retire

The 45-year industry veteran was marine group president for Wells Fargo Distribution Finance.