RBFF to discuss angler-retention efforts

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The Recreational Boating & Fishing Foundation will share preliminary results from its State Direct Mail Marketing Program at the Association of Fish & Wildlife Agencies’ annual meeting next week in Saratoga Springs, N.Y.

On Tuesday, RBFF president and CEO Frank Peterson and RBFF state initiatives director Stephanie Hussey will reveal the response rates from at least four participating states and update state agencies on the national lapsed angler recruitment and retention program. They will also discuss plans to sign on new state partners.

Launched in March 2008 with 30 state fish and wildlife agencies, RBFF's Direct Mail Marketing Program aims to recruit and retain lapsed anglers and generate awareness of the connection between fishing license sales and conservation efforts.

Click here to read the entire RBFF release.

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