RBFF to hold marketing webinar focused on women

Author:
Publish date:

The Recreational Boating & Fishing Foundation is focusing on reach women with a targeted marketing campaign.

On Tuesday, May 1, at 2 p.m., eastern time, Rachel Piacenza, RBFF marketing director, and Rachel Auslander, senior manager of strategic partnerships will host the webinar that will describe the association’s women’s initiative.

Details include an update on a marketing plan to reach the RBFF’s core target audience segment and an announcement of a partnership with Outside magazine. The association will continue its Disney Alliance, including a fishing segment to be featured on the Jimmy Kimmel Live! television show.

RBFF said its “Telepathy” public service announcement is in the top 1 percent of all PSAs tracked by Nielsen Media Research and the webinar will include an example. Attendees will also hear suggestions on how to pitch their own state-specific PSA.

Related

A Report from Ohio’s Hybrid Boat Show

The online/in-person show was deemed a success, but organizers say it can’t compare to a traditional boat show. “We took the best action available to us.”

Marina Conference and Expo Begins Tomorrow

Preconference workshops at the virtual event will focus on electrical code updates, BIG grant application guidance and marina operations.

Regal Names VP, North American Sales and Marketing

Jake Kuck had previously served as North American sales manager.

Williams Jet Tenders Expands

The U.K. builder is making changes to its facility to increase production and the size of its RIBs.

Industry Mourns Daniel Harper

The Siren Marine founder and CEO died unexpectedly.

Quick Hits: January 26, 2021

Oxe’s range of diesel outboards get EPA approval and the Association of Marina Industries’ Training Institute releases its certification course schedule.

Virtual Boat Show Season

With most of the winter boat shows canceled, will dealers see a slowdown in demand heading into spring?