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RBFF to hold marketing webinar focused on women

The Recreational Boating & Fishing Foundation is focusing on reach women with a targeted marketing campaign.

On Tuesday, May 1, at 2 p.m., eastern time, Rachel Piacenza, RBFF marketing director, and Rachel Auslander, senior manager of strategic partnerships will host the webinar that will describe the association’s women’s initiative.

Details include an update on a marketing plan to reach the RBFF’s core target audience segment and an announcement of a partnership with Outside magazine. The association will continue its Disney Alliance, including a fishing segment to be featured on the Jimmy Kimmel Live! television show.

RBFF said its “Telepathy” public service announcement is in the top 1 percent of all PSAs tracked by Nielsen Media Research and the webinar will include an example. Attendees will also hear suggestions on how to pitch their own state-specific PSA.

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