RBFF wins two public relations awards

Author:
Updated:
Original:

The Take Me Fishing campaign received two 2011 Bronze Anvil Awards of Commendation from the Public Relations Society of America for superior performance in the design and execution of an individual tactic within a broader public relations program.

The recognition puts the Recreational Boating & Fishing Foundation in a group of 2011 winners that includes AARP, Barnes & Noble, Disney Parks, General Motors, Hewlett Packard, Johnson & Johnson, Keep America Beautiful, Macy’s, March of Dimes, PepsiCo and Volkswagen.

RBFF was honored in the External Website category for TakeMeFishing.org and in the Smartphone Application category for the Take Me Fishing Boat Ramp App.

“We are thrilled to receive these awards,” RBFF president and CEO Frank Peterson said in a statement. “TakeMeFishing.org continues to successfully reach boaters and anglers with ‘how to’ and ‘where to’ information. And our new mobile resources are expanding the website’s reach, delivering information to boaters and anglers when they’re on the go.”

The Bronze Anvil Award was created in 1969 to recognize outstanding public relations tactics. This year’s competition drew 717 entries.

Related

Brunswick Partners with Carnegie Robotics

Through the alliance, Brunswick aims to enhance its autonomous technology offerings.

Nicole Vasilaros to Depart NMMA

The group credits the senior vice president of government and legal affairs for “countless contributions to the protection and expansion of the recreational boating industry.”

Site Unseen

A website is often the first interaction a customer will have with a dealership, but it must provide more than an online brochure or they will click elsewhere.

C.G. Amends Documentation Rules

Federally documenting a boat now must be done every five years, rather than annually.

The 2021 Top 10 Most Innovative Marine Companies Awards

The marine industry consistently honors products and people. The industry, however, has not recognized forward-thinking companies that are moving the industry in new directions. Soundings Trade Only’s mission is to reflect, inform and inspire.

German Superyacht Yard Files for Bankruptcy

Nobiskrug cited a lack of orders, the Covid-19 pandemic and other factors in its decision to start the proceedings.

West Marine Acquired

The private-equity firm L Catterton will take a controlling interest in the retailer’s ownership.

Kicker Supports Two Events on Lake Havasu

The marine audio company will take part in the performance-boat events Super Cat Fest West and the Desert Storm Poker Run this weekend and next.

Bay Bridge Show Starts Tomorrow

The combined sail- and powerboat show runs through Sunday in Stevensville, Md.