The Take Me Fishing campaign received two 2011 Bronze Anvil Awards of Commendation from the Public Relations Society of America for superior performance in the design and execution of an individual tactic within a broader public relations program.
The recognition puts the Recreational Boating & Fishing Foundation in a group of 2011 winners that includes AARP, Barnes & Noble, Disney Parks, General Motors, Hewlett Packard, Johnson & Johnson, Keep America Beautiful, Macy’s, March of Dimes, PepsiCo and Volkswagen.
RBFF was honored in the External Website category for TakeMeFishing.org and in the Smartphone Application category for the Take Me Fishing Boat Ramp App.
“We are thrilled to receive these awards,” RBFF president and CEO Frank Peterson said in a statement. “TakeMeFishing.org continues to successfully reach boaters and anglers with ‘how to’ and ‘where to’ information. And our new mobile resources are expanding the website’s reach, delivering information to boaters and anglers when they’re on the go.”
The Bronze Anvil Award was created in 1969 to recognize outstanding public relations tactics. This year’s competition drew 717 entries.