Rec Boat Holdings will enter jetboat market

Author:
Updated:
Original:

Rec Boat Holdings, builder of the Four Winns, Glastron and Wellcraft brands, today announced its entry into the jetboat segment, relaunching the Scarab brand as a jetboat line and adding two new jet models in the Glastron line.

The new boats from Rec Holdings are scheduled to roll out as soon as this summer. A long-term supply agreement with BRP's Marine Propulsion Systems division enables the company to power the new boats with its quality Rotax 4-TEC 1503 jet propulsion system.

“The Scarab launch and entrance into the jet segment is the next evolution for the company and is part of the overall business plan of expansion and investment in the marine segment,” Rec Boat Holdings president Roch Lambert said in a statement.

Since the acquisition by Platinum Equity three years ago, Rec Boat Holdings has invested heavily in new product development to bring the boat companies back to today's market with all-new designs from bow to stern. At its dealer meeting last August, the company introduced all-new product lines for Four Winns and Glastron, displaying more than 40 new models. The company has recently introduced new interior packages on many Wellcraft models as the brand begins the same return to the marketplace.

“The Scarab name carries a tremendous amount of brand equity," Lambert said in a statement. “A segment of the marine market that has been previously occupied by a limited number of jetboat makers will now open up with a high-profile brand from a builder with expertise in boat manufacturing and jet propulsion."

The new line of Scarab jet-powered boats will be a competitor in the fiberglass runabout category. The company plans to recruit high-performing dealers in key markets around the world that will grow the business with a new brand product in the segment.

In addition to the new line of Scarab models, the company will introduce two new jetboats for Glastron. The new Glastron models will be powered by the Rotax marine engines, as well, and are designed to fit within the all-new GT series of boats.

The company is the second boatbuilder this week to announce that it is entering the jetboat market, coming just days after Chaparral announced its decision to break into the segment.

Click here for the full release.

Related

Besenzoni - for over 50 years ambassador of made in Italy in the world - designs and produces accessories for pleasure and commercial boating characterized by simple and functional design

Besenzoni constantly assists its customers in 90 countries with 187 representative points and a direct assistance network consisting of 164 operating units around the world coordinated by the headquarters.

Sea Tow Saves Cold-Stunned Turtles

Its Corpus Christi outfit is rescuing turtles that were affected by the deep freeze in Texas.

Southern Marinas Sells Portfolio

The group had made six acquisitions last year and had a total of 12 properties under its umbrella.

2020 Neptune Award Winners Named

The annual marketing awards drew 129 entries in 20 categories.

‘A Great Start to 2021’

An onslaught of new and returning customers kept dealers busy in what is typically a slower time of year.

Nautique Names VP of Sales

Rick Skinner joins the Correct Craft subsidiary after 30-plus years with water-sports equipment manufacturer HO Sports.

MarineMax Expands Territories for Cruisers, MJM

The dealership will offer the brands at several of its locations, including Boston, Baltimore, Jacksonville and Charleston.