Recent NMMA shows report mixed attendance results - Trade Only Today

Recent NMMA shows report mixed attendance results

Author:
Publish date:

The National Marine Manufacturers Association is reporting mixed results from its three most recent boat shows, all of which ended Sunday.

The four-day Progressive Insurance Minneapolis Boat Show attracted 34,555 people, an increase of 11.3 percent from 2011.

The show, celebrating its 40th anniversary and 25 percent larger this year, featured two new attractions, a virtual Marina and Yacht Club Experience, and Flowrider, an on-water experience that allowed attendees to try wakeboarding, surfing and more.

According to show manager Jennifer Thompson, several exhibitors reported it’s the best show they’ve had in years, and there was news across the board of stronger-quality traffic and boat and accessory sales.

The Progressive Insurance Baltimore Boat Show attracted just under 12,000 people, a 15 percent decrease from 2011. On Sunday, the day of the NFL Ravens’ playoff game, attendance was down 60 percent, the NMMA said, adding that exhibitors reported sales and more interest from first-time boat buyers.

Total attendance at the Progressive Insurance Kansas City Boat & Sportshow was 23,842, down 9 percent, compared with 2011.

The NMMA’s next shows are the Progressive Insurance Louisville Boat, RV & Sportshow, which begins Wednesday and runs through the weekend, and the Progressive Insurance Strictly Sail Chicago show, which begins Thursday and runs through the weekend.

Related

An eBay for yachts?

While there’s no “buy it now” button, organizers of BoathouseAuctions.com say the website provides a new sales channel for brokers.