Skip to main content

Record 930 Dealers Registered for Dealer Week


More than 930 dealers and personnel have registered for Dealer Week, the annual conference by the Marine Retailers Association of the Americas that’s slated to kick off virtually on Tuesday.

The 930 dealer registrations represent more than a 43 percent increase over the MRAA’s previous all-time high dealer attendance at its annual conference, which stood at 650, and more than 57 percent more than the total attendance at the inaugural Dealer Week in 2019.

“With all of the uncertainty in 2020, we started the year slow, delayed the opening of registration by two months and had just 30 dealers registered at the end of July,” said MRAA president Matt Gruhn in an email. “So you can understand how excited we are to now announce that we have more than 930 dealers registered for what promises to be an incredible event.”

Dealer Week 2020 launches Tuesday 10 a.m. ET. The opening ceremony includes a keynote presentation on the importance of the customer experience, titled “Three Things Your Customers Care About,” by Jay Baer.

It will also provide attendees a sense of what to expect and how to navigate the week’s event experience.

“When we began creating a plan for a virtual conference back in March, we believed that an online platform could extend the reach of our educational content significantly,” said Gruhn in a statement.

The group set the “aggressive goal” of hosting 1,000 dealers to the event, and is on the cusp of reaching that goal, said Gruhn.

“Dealers, you told us what you value in MRAA’s conference, and last year we reimagined the event to focus it on helping you solve your biggest challenges,” said MRAA brand director Mike Davin. “This year we had the opportunity to reimagine it again, and it’s been exciting because the online format creates an environment where we can deliver more solutions to more dealers, which is MRAA’s ultimate goal. If you’ve ever been to Dealer Week or considered participating, this is a year you won’t want to miss.”

Learn more about the event here, or register here



Marine Travelift Launches Co-op Program

The company received its first student, a University of Wisconsin engineering major, in the seven-month paid co-op.


Trade Only Today Returns Tuesday

The e-newsletter will not publish July 4 in observance of Independence Day. We wish everyone a safe holiday weekend.


ORR Announces Federally Funded Projects

The U.S. Economic Development Administration prioritized outdoor recreation for the first time


Ten Ways To Sell in a Tough Economy

These keys to successful selling can help you create customers who keep coming back, even when sales dip


ASA Names New Board Members

The American Sportfishing Association filled two at-large seats and two regional seats on its board of directors.


Dammrich, Hopkinson Partner With Marine Resources Recruitment

The industry veterans will help clients fill executive-suite, marine industry job openings around the world.


DEALERS: How Was Business in the First Half of 2022?

With the second quarter coming to a close, was there parity between the budget and financial performance in the first six months? Take the Pulse Report survey here.


Passagemaker Relaunches Podcast

Trawler Talk aims to connect with those who are interested in the cruising lifestyle, with episodes dropping every other week