More than 930 dealers and personnel have registered for Dealer Week, the annual conference by the Marine Retailers Association of the Americas that’s slated to kick off virtually on Tuesday.
The 930 dealer registrations represent more than a 43 percent increase over the MRAA’s previous all-time high dealer attendance at its annual conference, which stood at 650, and more than 57 percent more than the total attendance at the inaugural Dealer Week in 2019.
“With all of the uncertainty in 2020, we started the year slow, delayed the opening of registration by two months and had just 30 dealers registered at the end of July,” said MRAA president Matt Gruhn in an email. “So you can understand how excited we are to now announce that we have more than 930 dealers registered for what promises to be an incredible event.”
Dealer Week 2020 launches Tuesday 10 a.m. ET. The opening ceremony includes a keynote presentation on the importance of the customer experience, titled “Three Things Your Customers Care About,” by Jay Baer.
It will also provide attendees a sense of what to expect and how to navigate the week’s event experience.
“When we began creating a plan for a virtual conference back in March, we believed that an online platform could extend the reach of our educational content significantly,” said Gruhn in a statement.
The group set the “aggressive goal” of hosting 1,000 dealers to the event, and is on the cusp of reaching that goal, said Gruhn.
“Dealers, you told us what you value in MRAA’s conference, and last year we reimagined the event to focus it on helping you solve your biggest challenges,” said MRAA brand director Mike Davin. “This year we had the opportunity to reimagine it again, and it’s been exciting because the online format creates an environment where we can deliver more solutions to more dealers, which is MRAA’s ultimate goal. If you’ve ever been to Dealer Week or considered participating, this is a year you won’t want to miss.”