The Marine Retailers Association of the Americas opened registration for its new conference, Dealer Week. MRAA is producing the show to replace the Marine Dealer Conference and Expo, which had its final run last year.
The MRAA began planning Dealer Week by reviewing research on the way people learn. It held a planning session that brought together dealers, manufacturers, suppliers and other industry leaders to capture what they wanted in a new event.
“Earliest Bird” registration lasts through March 31, with pricing of $424 for MRAA members and $524 for non-members.
“We’ve received so much early interest in Dealer Week that we decided to open registration earlier than we ever have before,” said MRAA president Matt Gruhn in a statement. “We also decided to come out with the special rate because although this is going to be the biggest event we’ve ever hosted, we wanted to make sure it was the best possible value for dealers.”
MRAA is also offering a guarantee for attendees. If they come to Dealer Week and report that they didn’t learn anything they can implement in their dealership, MRAA will refund the price of their admission.
“We wanted people to feel comfortable signing up early, knowing that they were guaranteed to get something out of the event,” said MRAA education director Mike Davin. “This is what we do — we build programs to make marine dealers more successful.”
Dealer Week is scheduled for Dec. 8-11 at the Tampa Convention Center in Tampa, Fla. Register for Dealer Week here.