Skip to main content

Report looks at angler lifestyle segmentation

A new report produced for the American Sportfishing Association sheds light on angler lifestyles, demographics and more.

A new report, the fourth of six produced for the American Sportfishing Association, sheds light on angler lifestyles, demographics and more.

Angler Segmentation: Looking at Licensed Anglers by Lifestyle (produced by Southwick Associates) combines residency information from fishing license data with a classification system for neighborhood types across the country, defined by key demographic and socioeconomic characteristics.

“We’re giving our members a closer look at the lifestyle choices of their customers and potential customers,” American Sportfishing Association president and CEO Mike Nussman said in a statement. “This will help manufacturers and retailers identify growth opportunities; better target their advertising, product marketing strategies, in-store promotions; and determine the best locations for new retail operations.”

This segmentation data can reveal what kind of fishing certain clusters of people would most likely take up and the types of equipment and brands they’re likely to choose — all of which can be helpful to sportfishing businesses, the ASA said.

“Where you live is highly correlated with the lifestyle choices you make, including the pastimes you pursue and the products you buy,” said Rob Southwick, president of Southwick Associates. “When neighborhood types are aligned with fishing-license data, we get much more specific information about current anglers’ lifestyles and the potential market for luring more.”

Related

“Let-us” Save the Manatees

Florida conservation agencies are serving lettuce to manatees in response to mass die-offs of sea grass beds.

Benoît Verley Named President of Brunswick’s Venture Boat Group

Verley succeeds Keith Yunger, who was named Sea Ray president last October.

MMTA Honors Industry Veteran Larry Russo, Sr.

Larry Russo Sr., industry leader and former owner of Russo Marine, was presented with the Frank Farrell Distinguished Service Award by the Massachusetts Marine Trades Association.

Passagemaker Names New Editor-in-Chief

Former Soundings Trade Only editor-in-chief Jeff Moser will take the helm of the long-running marine title.

Mercury Introduces Joystick Piloting for Single-Outboard Pontoons

Only previously available on multi-outboard boats, joystick piloting now will be offered for single-outboard pontoon boats.

U.S. and U.K. to Discuss Retaliatory Tariffs on U.S. Boat Imports.

The nations plan to negotiate retaliatory tariffs on U.S.-made boats entering the United Kingdom.