Robalo Boats will unveil its newest center console worldwide during an online social media event on June 16.
Robalo decided to forgo a traditional product launch at boat shows or its annual dealer meeting in favor of the widespread reach of social media.
"Our newest Robalo center console will sell for under $20,000, including the boat, motor and trailer," Robalo president Jim Lane said in a statement. "The push to attract both first-time and experienced fishermen alike is perfectly suited for a social media rollout. We anticipate a reach of more than 100,000 people in the rollout."
"On June 16 we will stream five segments on the Internet, including a product overview, a detailed walkaround, customer testimonials, a head-to-head comparison and an under-the-cowling look at Yamaha Outboard technology," Robalo regional sales manager Joe Pegg said. "This style of a new product rollout is revolutionary in the marine industry. We're excited about letting our customers be the first to preview the newest, most affordable Robalo we've ever built."
Prior to the June 16 rollout date, Robalo will run an aggressive advertising campaign designed to tease the unveiling and attract interested boaters to its social media outlets, including Facebook, Twitter and Instagram. The company will also broadcast all five of the product launch segments via a custom Internet micro-site.