Rollick, a company connecting dealers, affinity partners and manufacturers with customers in the boating, RV and powersports space, launched RollickDR earlier this week.
Aimed at consumers, RollickDR allows them to start an online transaction on their own terms, which then provides dealers and OEMs with the relevant data needed to ascertain the intent of purchase.
“A dealer or manufacturer website is the most important marketing tool to engage buyers. Our digital retailing solution provides a consolidated tool to help consumers gather detailed transaction information about a potential purchase and when ready, provide all of the researched information to the dealer,” said Rollick CEO Bernie Brenner in a statement.
The initial release of RollickDR features a “deal creator widget” embedded on listings that provides potential buyers with special offers such as: incentives and benefits with insurers and retailers; a pre-qualification tool; trade-in estimator; and a payment calculator. In addition, users can make an appointment via Rollick’s concierge system.
Rollick who earlier this year said it had closed on $8.5 million on funding, is planning on expansion of the pilot program to marine and RV dealers nationwide.