Texas-based Rollick announced that 100 OEM brands and thousands of U.S. dealers now use its Aimbase marketing technology.
The company is a buying platform and customer experience technology provider in the RV, marine and powersports industries, connecting manufacturers, dealers, and finance and insurance providers with customers.
Last month, the company’s platform was adopted by Jayco and its Entegra Coach, Starcraft RV and Highland Ridge RV brands, increasing the number of Aimbase OEM customers to 100.
Rollick customers are responsible for nearly 50 percent of all RV unit sales and 65 percent of all marine unit sales in the United States.
“Aimbase is the only marketing technology solution specifically designed for the needs of the RV, marine and powersports industry,” Jeff Coffman, Rollick senior vice president for enterprise solutions and marketing, said in a statement. “Our OEM customers choose Aimbase because it integrates with dealer websites and dealer management software, is easy to deploy and maintain, and is built specifically to support a two-tier distribution model.”
Marine brands that use Aimbase for enterprise lead management, marketing automation and customer life-cycle management include Chris-Craft, Everglades, Grady-White, Groupe Beneteau, Nautique, Ranger Tugs, Regulator and Smoker Craft.
“We use Aimbase because of its seamless integration with our satisfaction survey system and Rollick's back-end programming of our website. It allows us to reach potential customers, efficiently distribute leads to dealers for follow up, and nurture new prospects from the OEM level,” said Shelley Tubaugh, vice president of marketing for Grady-White Boats.